CREATE AN ENTIRE
PATTERN COLLECTION
FROM JUST ONE MOTIF
Created by Jules McKeown – Senior Lecturer in Textile Design & Surface Pattern
Turn one simple motif into an entire pattern collection.
Inside One Motif, you'll learn the same creative thinking process Jules has taught to textile design students for over 20 years – helping you develop ideas, create meaningful variation and build cohesive pattern collections.
Guided by Jules, you'll begin to think like a pattern designer – understanding why design decisions work so you can confidently develop your own ideas instead of relying on step-by-step formulas.
You won't be learning on your own.
Inside the Pattern Social Studio Community you'll be able to share your work, ask questions, get feedback and stay inspired alongside other designers.
Start today for only ÂŁ49Â
with a simple interest free instalment plan with Klarna
Most pattern courses teach you how to make a repeat.
One Motif teaches you how to develop an idea.
Every great collection starts with a single motif.
Inside One Motif you'll learn how to explore that idea through variation, colour and composition – transforming one simple design into a cohesive collection that's uniquely yours.
INTRODUCING
THEÂ ONE MOTIFÂ METHOD
In design education, depth creates originality.
Rather than chasing endless new ideas, strong designers explore one idea fully.
Inside this course, we focus on one motif.
From there, you’ll learn how to:
- create variation without losing cohesion
- build rhythm and balance
- develop visual language
- shape a small, intentional collection
You’ll see how a single starting point can grow into multiple outcomes – each connected, yet distinct.
Working in Adobe Illustrator, the software becomes a tool to support your thinking. The real focus is how you approach the work.
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And as you move through the process, you won’t be doing it on your own.
Inside the Pattern Social Studio Community (access included), you’ll be able to share your progress, ask questions when you’re unsure, and see how others are interpreting the same starting point in completely different ways.
Because understanding deepens when you can see, reflect, and respond – not just follow.
Because great collections aren’t built from more ideas.
They’re built from better understanding.
When you slow down and explore a single motif in depth, you begin to notice
- how scale changes feeling,
- how spacing affects rhythm,
- how variation strengthens cohesion,
- how small adjustments shift the entire designÂ
This is where confidence begins – not in copying techniques, but in understanding relationships.
And this is where the community becomes part of the process.
As you share your work, receive encouragement, and see others developing their ideas, you build momentum.
You keep going.
You refine.
You finish.Â
Most courses rely on motivation.
This experience is designed differently.
• The course gives you structure
• The community keeps you moving
• The combination helps you complete something meaningful
So you’re not left wondering what to do next – or whether you’re doing it right.
You’re supported as you learn to see, think, and design more clearly.
Created by Jules McKeown
Senior Lecturer in Textile Design & Surface Pattern
With over 20 years of experience teaching textile design, Jules has helped students move from simply producing patterns to developing their own creative voice.
She is often asked why she encourages students to draw and explore ideas so thoroughly before designing.
Her answer is simple:
Because that’s where the thinking happens.
Her teaching combines practical clarity with deeper design understanding – so you feel supported as you learn, while gradually building independence.
Inside One Motif, this studio-based way of working is brought into an accessible online format – and extended through a carefully designed creative community.
The Pattern Social Studio Community reflects the same values Jules brings to her teaching: thoughtful exploration, shared learning, and creative growth over time.
It’s a space shaped by her approach – where you’re encouraged to share your work, develop your ideas, and learn not just from the course, but from the process of seeing and reflecting alongside others.
This isn’t about just being able to say: “I made a pattern”
It’s about being able to say:
“I understand how to develop one – and grow it into a collection.”
Again and again.
Jules is an amazing online teacher – she provides clear direction, never goes too fast.
The printable One Motif Guidebook means you don’t need to remember Adobe Illustrator steps – they are sitting next to you.
The printable cheatsheets provides great inspiration and templates allowing you to focus on developing new skills.
Nicole Borg
I genuinely never imagined that a single shape could lead in so many different directions, and that has probably been the biggest surprise of this course for me. It has completely changed the way I think about motif development.
Thank you, Julie, for such a wonderful course.
Yuliya Tkacheva
I want to thank Jules for this incredible course! It is really well structured. It almost feels like Jules is walking you through it, holding your hand. I will definitely come back to the course and explore and experiment further, as the possibilities are truly endless.Â
Natalia Firsova
One Motif helped me overcome my fear of Illustrator. I never realised I could create so much, I'm loving it!Â
Melissa Donne Studio
 READY TO START DESIGNING WITH CONFIDENCE?
SPREAD THE COST – ONLY
ÂŁ49
Then 2 further payments of ÂŁ49 with Klarna, interest free
START TODAYJoin a supportive creative community inside The Pattern Social Studio
Where Creativity Comes Together
One Motif is more than a collection of video lessons. It's an invitation to become part of a creative studio where ideas are shared, questions are welcomed and progress is celebrated.
Inside the Pattern Social Studio (Premium Community), you'll find designers exchanging feedback, solving Illustrator challenges together, taking part in creative briefs and encouraging one another to keep creating. It's a space that helps transform a self-paced course into a shared creative journey – keeping you inspired, accountable and connected long after you've completed the lessons.
WHAT'S INCLUDED IN ONE MOTIF
A guided creative process – from idea to pattern collection.
Inside One Motif, you’ll follow a structured journey designed to help you develop your ideas, build variation and create cohesive patterns.
16 Core Lessons
Guided lessons that take you from a simple starting motif to developing a cohesive pattern collection.
2 Advanced Bonus Lessons
Go further with additional techniques that help you refine and expand your designs.
NEWÂ 5-Part Retro- Modern Design Brief
Put your skills into practice with a structured creative brief exploring retro-inspired motifs and more advanced techniques.
6+ Hours of Video Teaching
Clear, focused lessons you can pause, rewind and revisit whenever you need.
40-Page Course Handbook
A beautifully designed companion guide with prompts, tips and reference notes.
Design Templates + Resources
Practical tools that help you experiment with variation and build patterns with confidence.
Access to The Pattern Social Studio
A welcoming community space where you can share your work, ask questions, exchange ideas and stay inspired alongside fellow pattern designers.
LIFETIME ACCESS
No deadlines, no rush – return to the lessons whenever you want a creative refresh.
YOU MIGHT BE WONDERING?
Do I need to be good at drawing?
Do I need to be an Illustrator expert?
What if I’m a beginner?
What will I create during the course?
How long do I have access to the course?
A CREATIVE PROCESS YOU CAN RETURN TO AGAIN AND AGAIN
Inside One Motif, you won’t just create a single pattern.
You’ll learn a way of working that helps you:
• develop ideas with confidence
• build variation and cohesion
• understand why design decisions work
• discover unique Adobe Illustrator tips and techniques used in professional pattern design
So that long after the course ends, you’ll have the confidence to continue developing your own designs independently.
Ready to start developing your own pattern collection from one simple motif?
GET INSTANT ACCESS TO ONE MOTIF
And join the growing community of creative learners exploring pattern design
START TODAY – PAY IN 3
ÂŁ49
Then 2 further payments of ÂŁ49 with Klarna, interest free
START TODAYLIFETIME ACCESS • LEARN AT YOUR OWN PACE • NO DEADLINES
Designed for creatives using Adobe Illustrator who want to develop confident pattern design skills.